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Smart Testing & Tracking for Adult Creators

Writer's picture: MelRose MichaelsMelRose Michaels

Blog Post Written By: Melrose Michaels

 

Finding success as an adult content creator goes beyond creating quality content; it involves strategy, analysis, and constant improvement. One of the key strategies I've found invaluable in running my own adult creator business is testing and tracking. This process helps in making incremental changes that lead to substantial growth over time.


In this blog post, I'm getting into the importance of testing and tracking, how to formulate a testing plan, and the tools that can help you achieve your desired results.



The Core of Effective Business Management

Testing and tracking is the cornerstone of any successful business. It’s fundamental to make incremental changes that bring you closer to your end goals. Whether your objective is to increase revenue, drive more traffic, or produce better content, you have to start somewhere. And that somewhere usually involves forming a hypothesis.


Formulating Your Hypothesis

The first step to testing is coming up with an if-then statement. Think back to your science classes where you learned about creating hypotheses. For your adult creator business, this means saying, "If I do X, then I predict Y will happen." For example, "If I promote my OnlyFans every day on my Instagram story, then I predict I will grow by X amount of subscribers on OnlyFans in 30 days." This simple yet powerful statement sets the foundation for your testing process.


To make this effective, your hypothesis should be targeted toward the largest constraint you’re currently facing. Is it revenue? Traffic? Content production? Identify the key area and create a hypothesis around that. This initial phase is critical, as it allows you to focus your efforts on the most impactful areas of your business.


Crafting Your Action Plan

Once your hypothesis is formulated, it’s time to design your action plan. What specific steps will you take to test your hypothesis? Take my earlier example of driving traffic from Instagram to OnlyFans. My action plan would involve posting on my Instagram story every day and perhaps adding a “tap my bio” link to my Instagram bio to see how it converts.

You don’t just stop at one idea. Think of various ways you can test your hypothesis.


Done correctly, you might identify the best method among several options. For instance, besides posting daily stories, you could test posting only reels or even static posts targeting the same outcome. Once you've devised your list of actions, select one to start with for a specific time interval, say 30 days.



Tracking Your Results: The Secret Sauce

Tracking the results of your tests is absolutely crucial. Use a Google Doc, a spreadsheet, or any CRM software you're comfortable with to record each test you conduct, its duration, and the outcome. Personally, I use Asana to keep all my tests organized. This way, you can cross-reference dates and results, making it easy to see what worked and what didn’t.


Why is tracking so vital? First, it prevents you from repeating tests unintentionally. It boosts efficiency and speeds up your growth by ensuring that you're learning from every experiment. Second, it allows you to identify and revisit successful strategies you may have stopped using. Reviewing historical data can provide valuable insights that contribute to your long-term success.


Scaling and Improving Your Tests

After your initial test, analyze the results to determine whether they met your expectations. If it did, consider scaling it. If it didn’t, move on to your next idea. This iterative process is how you refine strategies and discover what works best for your business.


Joining a Community for Faster Learning

If you’re eager to speed up your learning curve, consider joining a supportive community like the CEO Society. This platform features a category called "case studies," where creators share their tests and outcomes. You can learn from others' experiences, apply their successful strategies to your own business, and avoid the pitfalls they encounter. It’s a collaborative way to grow faster together.


Test and Track Everything

Testing and tracking are not just buzzwords; they are essential practices for running a thriving adult creator business. By formulating hypotheses, implementing action plans, and meticulously tracking results, you can make data-driven decisions that drive growth and success. So, start testing, start tracking, and watch your business soar. If you need more guidance, consider joining the CEO Society for a wealth of shared knowledge and experience.


I hope this article has shed light on the importance of structured testing and tracking. By implementing these strategies, you'll be well on your way to achieving your business goals.



PS: Want more subscribers and higher conversions? Track your traffic! Most creators don’t, and it’s costing them. In this episode, I break down how to create tracking links for OnlyFans, Twitter, and Instagram, plus third-party tools like Bitly. Learn how to analyze your data monthly so you know exactly where to focus your promo efforts. Don’t leave money on the table—watch now!


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