Blog Post Written By: Melrose Michaels
As the holidays loom ever closer, it's crucial to seize these last serene moments to evaluate and strategize for the coming year in your adult creator business. With just two weeks standing between us and the Thanksgiving holiday, followed by the bustling Black Friday, the busiest shopping day of the year, and the whirlwind that is December, it's safe to say we are on the brink of the chaotic holiday season. These next two weeks, in particular, represent the 'calm before the storm.'
Now is the opportune time to pause, reflect, and position your adult creator business for a successful 2024. The reality is that the next 14 days are your window of opportunity before the frenzy of the season takes over. In this blog, we're getting into some essential strategies to ensure your adult creator business is well-prepared for the upcoming new year.
Leveraging Data for Strategic Planning
Now that we've emphasized the importance of reflection and goal-setting, let's examine a critical aspect of preparing your adult creator business for 2024: data analysis. Your business's past performance can provide valuable insights, and the key to unlocking this wealth is diving deep into the available data.
On various adult platforms, analytics and statistics are at your fingertips. Take OnlyFans, for instance, which offers analytic sorting by different time frames, including 30, 60, and 90 days, a full year, or even custom reports. Begin by customizing your reports for the last year to dissect earnings and identify trends. Here's a checklist of data points worth exploring:
What was your overall net revenue for the past year on OnlyFans?
Identify the months with the highest and lowest earnings.
Determine the months with the highest new subscriber earnings.
Pinpoint the months with the highest tip revenue.
Examine the months with the highest message revenue.
Investigate the months with the highest stream revenue.
Analyze the months with the highest number of chargebacks.
Identify the months with the highest 'reach' or visitor traffic.
Assess the success of promotions by identifying the ones with the highest claim rates.
All these data points are available in your OnlyFans Statistics without the need for third-party data software. While many creators may overlook these metrics, they offer valuable insights into your business dynamics.
Comparing data across multiple platforms can provide a holistic view of your business. Did your earnings peak simultaneously on SextPanther and OnlyFans? Did clip sales on ManyVids or Clips4Sale coincide with your top-earning month on OnlyFans? Analyzing these trends can uncover correlations and help you understand the interconnected nature of your revenue streams.
Moreover, the data can unveil the most profitable months for live streaming and identify potential trends. Customize reports month by month to pinpoint the most lucrative days for live streaming. This level of detail empowers you to make informed decisions about when to invest more time and resources into live content creation.
For instance, consider increasing collaborations in the upcoming year if your revenue peaks on days with collaborative content releases. Plan and allocate resources for travel and accommodations accordingly. The possibilities are vast, but the data serves as an objective starting point for strategic planning.
Remember, the data doesn't lie—it's a factual representation of your business performance. As we move forward, keep in mind that while subsequent discussions may involve more speculation, grounding your decisions in the facts gleaned from your data analysis will undoubtedly set the stage for a successful 2024. Your business will undoubtedly benefit from this analytical approach.
Evaluating Career Growth and Future Opportunities
As you prepare your adult creator business for the upcoming year, your overall career growth is an important aspect to scrutinize. Have you expanded, collaborated, or shifted within the industry? Reflecting on your past growth and identifying future opportunities is essential for evolving with intention in the new year.
To assess your career progress, consider the following questions:
Did you experience growth, collaborations, or pivots within the industry in the past year?
Have you launched any new products or revenue streams?
Did you achieve the goals you set for yourself a year earlier, and is this where you intended to be?
Did your collaborations align with your initial plans, and if not, why?
Has your social following grown across all platforms, and did you invest the necessary time and attention to foster that growth?
Have you made any career pivots or changes in niches over the last year?
If you introduced new products or services, did they contribute value to your business, or did they divert focus without a significant return on investment?
Do you feel personal and professional growth as a creator over the past year?
Have you encountered unique opportunities, and if so, how did they arise? Was it through networking, social engagement, adult platforms, or community participation?
Answering these questions provides an overview of your career trajectory, highlighting areas where you can focus your efforts for the upcoming year. Reflecting on whether you achieved your goals, collaborated effectively, and navigated industry changes allows you to learn from the past and plan with intention.
If your social following hasn't grown as expected, perhaps dedicating more time and strategic effort to your social media presence is warranted. If new products or services didn't yield the desired results, evaluating their impact on your core business can guide decisions on future offerings.
Moreover, understanding how unique opportunities presented themselves helps you recognize the most fruitful avenues for career development. Whether through networking, social engagement, or participation in specific communities, identifying the sources of opportunities aids in replicating positive outcomes.
As you analyze your career growth, remember that this reflection is a cornerstone for intentional evolution in the new year. Learning from past experiences and recognizing areas for improvement positions you to make informed decisions that will contribute to the continued success of your adult creator business.
Setting Goals and Streamlining Paths to Success
As you gear up for the approaching year, it's time to turn your attention to your vision and aspirations for the future. Ask yourself: Do the actions you've taken this year align with your goals for 2024? Regularly reassessing your behaviors, habits, and rituals is critical to staying on track.
Consider this: if one of your goals for 2024 is to develop the SFW (Safe For Work) side of your business, perhaps in the fitness niche, and you find yourself neglecting the gym and content creation in that realm, it's a clear indication that your actions and behaviors are not aligning with your aspirations. Recognizing misalignments between your daily habits and your desired outcomes is the first step in making the necessary adjustments.
Human nature often leads us to fall into comfortable routines rather than engaging in uncomfortable actions required for growth. Being brutally honest and self-aware about your shortcomings as a business owner is pivotal. Have you maintained discipline, consistency, and accountability in your endeavors?
This reflection doesn't stop at acknowledging missteps; it extends to identifying potential fail points and simplifying your environment to prevent recurring issues. For instance, if hitting the snooze button hinders your gym routine, consider charging your phone across the room to force yourself out of bed. Small environmental adjustments can create a foolproof system supporting your goals.
Creating systems extends to other aspects of your business and personal life. If you find yourself procrastinating on content creation due to undone hair and makeup, consider streamlining your routine. Implementing tactics like sleeping in hair curlers and DIY lash extensions can eliminate unnecessary obstacles, making it easier to achieve your goals. The objective is to simplify daily behaviors, making the path to success as straightforward as possible.
Identify weaknesses in your actions or behaviors and develop systems to address them. Whether it's preparing gym clothes the night before or optimizing your filming routine, these systems eliminate excuses and pave the way for success. The key is to make the behaviors you should be adopting daily as simple as possible, removing any plausible reasons for not taking the necessary steps toward your goals.
Nurturing Your Business for a Prosperous 2024
As we wrap up, remember that self-awareness and intentional action are your allies in achieving a successful and fulfilling 2024 for your adult creator business. In the whirlwind of day-to-day responsibilities, it's all too easy to lose sight of the big picture. The endless hustle can create a short-sighted focus on the present, leaving us unable to fathom the tasks of tomorrow. Yet, it is precisely in this pause over the next two weeks that the foundation for your future is laid.
Consider where you envision yourself next year and the actions and behaviors required to reach that destination. Staying focused and intentional now is paramount to safeguarding the future you're diligently constructing over the next 365 days.
Earlier this year, I reached out to the #CEOsquad community on Twitter to ask about their goals for the year ahead. This thread is a testament to the commitment many of you made. I pledged to check in with you each quarter of 2023 to remind you of your goals and hold you accountable to yourself.
In the spirit of continued accountability and collective growth, we'll be posting a similar tweet on Tuesday, November 21st. I invite each of you to comment on that tweet with your outlined goals for 2024. This check-in serves as a reminder to stay laser-focused on your visions and aspirations. Being an entrepreneur is undeniably challenging, and discipline is a muscle that strengthens over time.
Building on personal experience, it took me 11 years to develop discipline, and I'm still far from perfect. However, I firmly believe that we can collectively level up by committing to this journey together and achieve remarkable success. Entrepreneurship is not a solo endeavor; it's a shared pursuit of growth, innovation, and accomplishment.
So, ensure your Twitter notifications are turned on and mark your calendars for Tuesday, November 21st. Share your goals for 2024, and let's embark on this journey of progress and achievement together. I'm genuinely excited to witness the incredible accomplishments that await each member of our community. Here's to a focused, intentional, and prosperous 2024 for all of us!
If you enjoyed this blog, you'll really love the Twitter Space we did focusing on this topic. We had a packed space and discussed a couple of additional topics not mentioned above, so this is your sign to hit play (as if you needed one 😉).
Have a question about pricing your adult content? DM or tag @sexworkceo on Twitter and Instagram, or send us an email. We're always here to help; it's what we love to do! Want to be part of the conversation? Join us on Tuesdays at 1 p.m. CST on Twitter, where we discuss new topics weekly to help take your adult content creator business to the next level. Unable to make it live? No problem! You can listen to all our past Twitter Spaces here.