Blog Post Written By: Melrose Michaels
Consistency and innovation are at the heart of building a successful and sustainable business as an adult content creator. Every day, we face the challenge of standing out in a crowded and dynamic industry.
One revolutionary strategy that caught my attention recently is the concept of making content specifically to sell other content, a unique approach championed by Bryce Adams.
In this blog post, we'll delve into this ingenious strategy and explore how you can leverage it to skyrocket your engagement and revenue on platforms like OnlyFans.
Understanding the Concept: Making Content to Sell Your Content on OnlyFans
It all started when I noticed a tactic Bryce Adams, a top-performing creator on OnlyFans, was using. Bryce's unique approach involves creating free, safe-for-work (SFW) content that she sends out to her fans as a preview of her locked, explicit content. This SFW content, usually in the form of a selfie-style video or vlog, engages the audience by vividly describing the premium content they can unlock.
In these preview videos, Bryce explains who is in the video, how they met, what happened, and why it's hot. Such detailed storytelling piques the viewers' curiosity and anticipation, making them eager to unlock the full content.
By giving fans a taste of what's to come, Bryce effectively increases the chances that they'll pay for the exclusive material.
The Psychology Behind Free Content
One critical reason this strategy works is the psychology of receiving free content. When fans get something for free, they're more likely to engage with it, especially if it lands directly in their inbox.
Let's face it: subscribers on OnlyFans often receive a deluge of messages from various creators. In fact, based on data from my other company, SWR, the average fan subscribes to around ten different models. Amidst this sea of messages, a free video stands out and compels the fan to pay attention.
This preliminary engagement is crucial. By watching the free SFW content, fans build a connection with you and become more invested in your narrative. This makes them more inclined to purchase the locked content, knowing exactly what they’re getting.
Diversifying the Approach: Video and Audio Previews
While Bryce primarily uses video previews, I believe there’s potential in exploring other formats too.
Imagine sending out an engaging audio clip before releasing a locked PPV video. In this clip, you can describe the scene in detail: who’s involved, what happens, the spontaneous excitement, and your own emotional experience.
This audio teaser serves the same purpose as the video—it paints a vivid picture and entices the fan to unlock the full content.
Audio previews might also offer an additional layer of intimacy by capturing the nuances in your voice, making the experience more personal and engaging.
Testing and Measuring Success
Implementing this strategy isn’t about an all-or-nothing approach; it's about experimentation and optimization. I recommend running a 30-day test where you send out either a selfie-style video or an audio clip prior to releasing your locked PPV content. Pay close attention to your engagement rates, conversion rates, and revenue from DMs during this period.
Track metrics such as the number of views on your free content, the number of unlocks on the following PPV content, and overall revenue changes. This data will provide valuable insights into whether this strategy enhances your performance.
Refining Your Selling Techniques
Remember, the ultimate goal is to reimagine and improve the way we sell our content.
Traditionally, we rely heavily on strong captions and eye-catching thumbnail images to entice fans to unlock PPV content. While this method is essential, adding a layer of detailed previews can significantly amplify your selling power.
These engaging previews act as mini-stories that draw fans deeper into your world, making them more likely to invest in premium content.
Embrace Continuous Improvement
If one of the most successful creators on OnlyFans is leveraging this strategy, it’s definitely worth exploring.
Experiment with both video and audio previews, measure the outcomes and refine your approach based on what works best for your audience. By integrating this innovative tactic into your content creation routine, you can enhance engagement, build stronger connections with your fans, and ultimately boost your revenue.
I hope this blog post inspired you to try something new. Stay curious, keep experimenting, and here’s to your continued success on OnlyFans!
Looking for more inspiration? Join CEO Society, our exclusive private community for adult creators. In this supportive space, you can connect with me and fellow creators to exchange ideas and strategies for your business. By joining CEO Society, you'll gain access to invaluable insights and practical tips that can help you take your adult content creation to the next level. Don't miss out on the opportunity to learn and grow with a community dedicated to success.
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